There’s less than a week until Denmark goes to the polls to vote for its next government. And like in many other countries today, red is fighting blue.

Each day the nation’s attention is focused on two people – our potential prime ministers – and who is winning the verbal duel. What a waste. Whatever happened to the more important issues, like making life easier and better?

The current government hasn’t made life easier – at least in terms of bureaucracy. They’ve issued a record number of new laws and legislation. They say it’s for our own benefit. But I doubt the average Dane understands them. These new laws just complicate our lives.

Why not let designers deliver some serious service design for the nation? On a local, national and European level, we could create politically unbiased solutions that aim simplify and improve our world.

Yes it’s possible, fairly easy and the impact could be felt far beyond Denmark’s small borders. All we need is political support – and a few good ideas.

My idea number one: simplify the rules for law-making. For example, permit law changes only if it simplifies the existing law and deletes two existing laws.

Number two: improve our education system by involving external experts. Form teams that work intensively on a project basis.

Number three: reduce performance testing to a minimum and delegate. Right now we’re too focused on testing others that we create unnecessary bureaucracy.

An old Chinese saying says: when the wind of change blows, some people build windshields while others build windmills. Let us build windmills. Let us be proactive, sustainable and innovative – and cut the bureaucracy. Because if we want live in a prosperous country, we need solutions that make our lives work.

I’ve lost count of the number of articles I’ve read recently expressing the Woe-Is-Me-I’m-An-Designer-and-It’s-Difficult Attitude.

According to these design ’gurus’, innovation is painful. Arduous. And downright difficult. Only REAL experts should be allowed to tamper with this precious process. Well, I don’t buy it.

So when I read yet another article selling this theory – published last week in a leading Danish newspaper – you can imagine my reaction. Enough is enough. This debate is careering off-track at breakneck speed. Now’s the time to set the record straight.

Innovation is not rocket science. Nor is it painful. It’s about delivering solutions for us all – consumers, politicians, the environment, businesses. Solutions that help us meet the challenges we face as nations, individuals and organisations at a global and local level.

Transforming a good idea into reality can be painful. But searching for that idea isn’t. Nope. It’s fun. And everyone can play the game.

So stop the guff, so-called inno-gurus. Your mantra that innovation is difficult is a load of ego-driven rubbish. And it’s alienating the very people design should speak to. No wonder businesses shudder with fear in response.

We need to a more down-to-earth approach. Let’s stop focusing on the rights and wrongs of the innovation process and get down to the nitty-gritty: ideas. Innovation is about transforming ideas into a product or service that the world needs – and having fun while we’re at it. It’s that simple.

So when this innovation hype finally stops, people will realise that innovation isn’t rocket science. It’s about solutions.

And in Denmark we have the world’s best and most unique innovation think-tank. So let’s move the debate on. Now. Want to talk about REAL innovation? Start discussing solutions.