As described on engadget, Monster Media has created several innovative kinds of interactive / ambient displays that extend our perception of commercial in the urban/public space by directly engaging the user/consumer in the commercial.

With this approach a completely new path for innovative commercials has been paved.

Engadget describes it this way: “we’ve most certainly seen window-based advertising used to lure the untrained eye to any manner of wares, but Scion‘s latest iteration certainly takes interactive promoting to new heights. In order to market its limited edition tC Release Series 4.0, it partnered up with InWindow to cover a series of street-side windows with bubbles which reacted to movements made by captivated individuals walking by. Granted, the installation isn’t nearly as addictive as say, trying to wrangle up every single Pokémon, but it definitely managed to hold the attention of a few geeked-out civilians. Check it out for yourself, the video’s right after the jump.”

Do check out the video demos on the Monster Media website.. You-ll find some amazing stuff there…