I know! We have all heard this before.
Nevertheless, I still think it is worth repeating over and over again, since it looks like many companies still don’t to get the message. Or at least are doing something whole-hearted about it!
So what is it I’m talking about. Well, it’s the experience you get when you buy a new Apple product. (And this has nothing to do with the never ending battle between Mac or PC.)
This is about something completely different. It’s about the feeling you get – as a consumer – from you open the designed package, read the designed manual, set up the designed product etc. Even when you connect the special designed plugs. The Apple feeling is there – all the way. And that’s unique.
It is the total user experience – and it is worth noticing – not only for the product design or features. Others may try to copy that – or make even smarter products. But if they don’t follow through – e.g. in packaging and communication – they will never succeed in getting that same feeling.
Nevermind that the white gets kind of dirty in the long run or that you can’t use all programs on you Mac. You will always remember that first feeling you got, when you unpacked your new Apple product. They made me feel that they did it all just for me!
Are you feeling it too?
