Comments on: Women bloggers – now controlling your brand http://blog.designit.com/2009/08/05/women-bloggers-now-controlling-your-brand/ Designit thinks aloud Tue, 07 Feb 2012 10:03:04 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Sofie Holstein http://blog.designit.com/2009/08/05/women-bloggers-now-controlling-your-brand/comment-page-1/#comment-214 Sofie Holstein Wed, 12 Aug 2009 11:16:49 +0000 http://designit.com/blog/?p=570#comment-214 Interesting comments, Martin. Here’s a recent development in the advertising power of female bloggers. High street fashion chain H&M has recently taken a very direct and deliberate approach. They are not only using selected blogs to keep up to date with the ever-changing trends in the street, but also to promote their collections. They are buying the entire advertisement experience of specific blogs. In May, they bought the entire advertisement surface on 17-year-old Swedish high school student Kenza Zouiten´s blog for their bikini campaign. Why? The blog has 28,000 readers every day. This move shows a wider trend. H&M and other fashion companies are now investing their advertisement budgets in teenage bloggers instead of the media-generated female websites and glossy magazines. Quite simply, they offer more authenticity and individuality. Interesting comments, Martin. Here’s a recent development in the advertising power of female bloggers.

High street fashion chain H&M has recently taken a very direct and deliberate approach. They are not only using selected blogs to keep up to date with the ever-changing trends in the street, but also to promote their collections. They are buying the entire advertisement experience of specific blogs.

In May, they bought the entire advertisement surface on 17-year-old Swedish high school student Kenza Zouiten´s blog for their bikini campaign. Why? The blog has 28,000 readers every day.

This move shows a wider trend. H&M and other fashion companies are now investing their advertisement budgets in teenage bloggers instead of the media-generated female websites and glossy magazines. Quite simply, they offer more authenticity and individuality.

]]>