Holes = eco-efficiency = cool design
Environmental requirements and resource shortage provoke designers and engineers to rethink before creating yet another new design. Surprisingly, limits often result in innovative and even cool-looking solutions.
ecofont, invented by Dutch communications agency Spranq, is a needed rethink of typo and the prevalent ‘typo-fashion’ approach. The basic idea: to transfer the concept of a hole-beam (or a Dutch holey cheese) to a font and thereby set new standards for ink consumption, while creating a new, powerful visual expression at the same time.
Right, fonts are tiny, but trillions are printed every day. What I like particularly about ecofont is the statement that everything matters and makes a difference. It insists that everybody, even typeface designers, can contribute to the global aspiration for eco-efficiency and responsibility.
Hopefully, ecofont – besides bringing down the large amounts of toner and printing ink that is used every day to create ordinary, ‘massive’ art works – will spark more rethinking in ‘massive’ graphic design.
But you also have to take into consideration that, the next big thing in monitors, OLED monitors uses more electricity when showing white colors, than black…..
Date: March 10th, 2009 at 11:06 Name: Rasmus LynggaardRasmus is actually right :)
But the idea needs more exploration – I bet more Eco fonts will appear.
I’m interested in the theme and I think I’ll give a try when I’m ready.
If you are interested in stuff like this – check how McDonalds are printing all the stuff on the packaging of the meals – there are some clever solutions…
PS: at this point you can grow electricity faster than trees…
Date: October 19th, 2010 at 17:27 Name: Ralev Brand Design