Environmental requirements and resource shortage provoke designers and engineers to rethink before creating yet another new design. Surprisingly, limits often result in innovative and even cool-looking solutions. 

ecofont, invented by Dutch communications agency Spranq, is a needed rethink of typo and the prevalent ‘typo-fashion’ approach. The basic idea: to transfer the concept of a hole-beam (or a Dutch holey cheese) to a font and thereby set new standards for ink consumption, while creating a new, powerful visual expression at the same time. 

Right, fonts are tiny, but trillions are printed every day. What I like particularly about ecofont is the statement that everything matters and makes a difference. It insists that everybody, even typeface designers, can contribute to the global aspiration for eco-efficiency and responsibility. 

Hopefully, ecofont – besides bringing down the large amounts of toner and printing ink that is used every day to create ordinary, ‘massive’ art works – will spark more rethinking in ‘massive’ graphic design.