Last week Designit Copenhagen hosted the first official meeting of the Danish Service Design Network. We had a great turnout – proof of the growing interest in this field. Inspired by networks abroad, it aims to further service design in Denmark by bringing together professionals working in the public or private sector, consultancies and academia.

The big turnout meant we only had time for introductions, so the purpose of the network still remains to be decided. I’m looking forward to finding out.

But what I do know for certain is that service design will play an increasingly important role – not just at Designit, where we are currently optimising service at Denmark’s largest hospital, Odense University Hospital, but also in the Danish design scene in general. Britain for one has led the way in Europe until now with service design and now Denmark wants to catch up.

To find out more about the network, contact: toke@radarstation.dk

Start taking notice of your (potential) female customers, was thrust of a seminar late last year at Copenhagen Business School. The seminar focused on how businesses can increase sales significantly by focusing on female customers. According to Helle Katholm Knutsen, women decide or influence a whopping 80% of all purchases! A GIANT business opportunity.

Many of Designit’s clients are starting to recognise this opportunity and requesting our expertise on how to best target the female segment. And we’re not the only ones. Here are examples of formerly male-focused companies that are doing what they can to get their foot on the female ladder.

Take for example Sydbank, which has a pension and investment service especially tailored to women. Or Q8, the chain of petrol stations, who is launching ‘Qvik To Go’, a new product series of healthy snacks and stations with new interior that appeals more to female customers. When Procter & Gamble Co. invented Swiffer, it was a result of considering how women feel while cleaning the house.

The business potential of the female segment is huge, so grab it!